Kia ora,I'm Brianne.

MICROBIOLOGIST, ENTREPRENEUR & ENVIRONMENTALIST

I am using business to try and make the world a better place. I also help you figure out the real world of science and sustainability.

I founded Ethique to prove that business could be both profitable and genuinely good for the planet. These days, I’m building new businesses, exploring the wonderful world of science, and finding practical ways to protect and restore our environment.

I believe businesses should benefit everyone involved, from suppliers and employees to customers and communities. And that making money and making a positive difference shouldn’t be mutually exclusive.

Most recent articles

Brianne West seated in a mustard velvet chair

“If we want to change the world, to solve the problems we face, we need to change the way we do business.”

Scientist first, founder second.

I am an entrepreneur and environmentalist from Aotearoa, New Zealand. You may know me from my first startup, Ethique, which became a global beauty brand before I stepped down in 2023.

I'm also an animal-obsessed, science-loving scuba diver with a love for exploring slightly unusual places.

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