Science, unspun.
Cutting through the noise on science and sustainability, so you can tell the difference between real evidence and very good marketing.
What I am researching.
I am back at university doing post grad research, which means a lot of what I write and film comes straight out of what I am reading, testing and arguing about that week.
The thread running through all of it is the same: how do we make everyday products and everyday businesses genuinely better for the natural world, rather than better at claiming to be. That means formulation science, materials, life cycle thinking, and a healthy suspicion of anything with a leaf on the label.
