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Brianne West

Kia ora! I'm Brianne.

Environmentalist & Entrepreneur

I am using business to try and make the world a better place. I also help you figure out the real world of science and sustainability.

My new start-up Incrediballs is now taking the plastic-free revolution to the drinks industry.

I am passionate about protecting and restoring our environment and I believe that business should benefit everyone involved, from suppliers, to the team - not just shareholders.

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Now, That's What I Call Green!


"Now, That's What I Call Green" is my sustainability podcast, busting myths, sharing science, and talking about the amazing world we live in (with lots of cute animals).

Does rewilding help? But what can I do? Are electric cars better? Is it too late to do something about climate change? Why don't sharks have bones?

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Incrediballs

My newest plastic-free startup. Welcome to the next revolution in drinks…
The plastic-free drink concentrate. All the taste, none of the waste. Incrediballs is launching in May.

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What's going on around here...

My newest plastic-free startup. Welcome to the next revolution in drinks.

The plastic-free drink concentrate.

All the taste, none of the waste.
Incrediballs is launching in May.
My independent podcast about all things nature, science, and sustainability. From chats about nuclear energy, to myths, sustainable swaps and cute animals.
Does rewilding help? But what can I do? Are electric cars better? Is it too late to do something about climate change? Why don't sharks have bones?
I volunteer a lot of my time helping other entrepreneurs building mission-driven businesses.
You'll find a free education hub to help you start and scale, and a business accelerator, and investment fund grow and scale ethical product brands with the potential to change the world.

Helping other businesses

The way to change the world is through business.

So I volunteer a lot of my time helping other founders and entrepreneurs building mission-driven ethical businesses.
Business, but Better is a FREE education hub to help you start and scale ethical businesses that change the world. We're on hiatus at the moment, but all that content is still there.

Insprie is a business accelerator, and investment fund based in Aotearoa, New Zealand. We grow and scale ethical product brands with the potential to change the world.

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Most Recent Blogs

Well, it’s 2024, and I’m sure you’ve seen loads of “prediction” posts and videos already but, well, what is one more?

How misleading media, weak expert claims, and clickbait headlines are eroding public trust in science.

I made a boatload of mistakes as the CEO of Ethique, and I'm here to tell you about every single one.

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